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branding Kathryn Coopey branding Kathryn Coopey

My Branding Design Process

There are many steps to building a successful brand but in this post I am breaking down only the actual designing parts of the process!

Below are the main 5 steps I go through every time I create a new brand for one of my clients which I also discuss in more detail.

Finding inspiration

Initial ideas

Refine

Feedback

Complete

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branding Kathryn Coopey branding Kathryn Coopey

Why is branding so important?

Building a brand isn’t just about having a pretty logo and sharing similar looking images on social media. While this helps with keeping your brand’s image consistent there’s a lot more going on behind the scenes and at the beginning of the branding process to build a business.

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